Microsoft’s Futuristic Headset Strategy: Pilots Over Zombie Hunters

Jay Greene
Nov 2, 2017
Wall Street Journal

“When Japan Airlines Co. sent Takashi Wada to Microsoft’s headquarters two years ago to try its HoloLens augmented-reality headset, the pilot grudgingly wondered why he needed to travel nearly 5,000 miles to Redmond, Wash., to examine a gadget seemingly built for videogamers.

Today, Mr. Wada guides HoloLens-wearing trainees as they flip holographic switches as if they were sitting in a cockpit. His conversion explains why Microsoft believes its headset initially will find a niche not with zombie-hunting gamers but with corporate trainers, designers and repair technicians.”

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Bojan Antolovic, a Tetra Pak Services system specialist, demonstrates using Microsoft's HoloLens to fix the Swiss liquid-packaging company's equipment at the Hannover Messe trade show in Germany in April. Credit: Tetra Pak

Jay Greene is a 2017 US-Japan Journalism Fellow.